The efficiency paradox
Reducing the amount of energy we use is a key part of cutting emissions by 2050, but asking people to be more frugal could be challenging in a society that prizes consumption. Getting incentives right can shift attitudes
Regulators looking to achieve climate goals through energy efficiency could be facing a tough challenge
SIMPLE TASK Using less energy is something most of us can do—and it provides a benefit in terms of lower costs
TOUGH CHOICES In practice, getting people to adopt energy efficiency measures is hard and incentives need to take that into account
KEY QUOTE We need to fundamentally own the fact that we built loads of shit houses and a large proportion of them are going to have to come down ...
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