INTERVIEW Even with good knowledge of how to save energy and a professed desire to do so, many consumers fail to invest the time and money required ... A standing joke among economists is about the money-grubbing nature of mankind. One economist says to the other: “Look, a $20 bill on the sidewalk.” The other responds: “No, there can’t be.” The point being that if $20 had been lying around, somebody would have picked it up. The untapped potential of energy efficiency is like piles of $20 bills unrecovered by residential and commercial consumers, says Tim Brennan at Maryland university. ... Q Is part of the problem the way energy efficiency is framed for consumers? Should policy makers put more emphasis on the fi ...
Get quick access to the article
What is FORESIGHT?
Interested in subscription for corporate or educational institution, read more here
The payback period for energy saving investments can be painfully long and the risk of no payback frighteningly big. There are ways to tear down both barriers. Energy efficiency part 1/5
Norway has the world's highest proportion of EV owners and Denmark is electrifying ship propulsion. It is time to change the way electricity is billed for. Energy efficiency part 2/5
Better engineering everywhere can cut industrial energy use in all applications. Energy efficiency part 3/5
Companies are not investing enough in energy efficiency in order to reap its benefits. This is the economic oddity of energy efficiency, says Brian Motherway, head of energy efficiency at International Energy Agency. Energy efficiency part 4/5