INTERVIEW MAKE THE REAL COST OF ENERGY VISIBLE Even with good knowledge of how to save energy and a professed desire to do so, many consumers fail to invest the time and money required ... A standing joke among economists is about the money-grubbing nature of mankind. One economist says to the other: “Look, a $20 bill on the sidewalk.” The other responds: “No, there can’t be.” The point being that if $20 had been lying around, somebody would have picked it up. The untapped potential of energy efficiency is like piles of $20 bills unrecovered by residential and commercial consumers, says Tim Brennan at Maryland university. ... Q Is part of the problem the way energy efficiency is framed for consumers? Should p ...
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