Opinion - 18/May/2018

Boosting the cool factor of energy efficiency

Exciting new technology, equipment and greater political will help boost the image of energy efficiency, a vital tool in reducing emissions, says Jennifer Layke, US-based Global Director of the Energy Programme at the World Resources Institute

Energy efficiency’s image is due for a makeover. Long seen as one of the simplest ways to reduce consumer costs, energy efficiency also offers multiple benefits that improve people’s lives while cutting air pollution and curbing climate-warming emissions. And yet, somehow, a certain “cool factor” has been missing. ...

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